Volkswagen has always been more than a car. It occupies a special place in German society, and It translates into the people’s car. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading manufacturers of automobiles and commercial vehicles and the largest carmaker in Europe. With its future program “TOGETHER-Strategy 2025” the Group is laying the foundations for becoming a global leader of sustainable mobility.
The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
- TagsAdvertising, Brand Strategy, Branding, Creative Solution, Design, Event, Graphic Design, Helishot, Offline, Online, Social Media, Social Media Marketing, Sound Recording, Standardization, Video Editing, Video Mapping, Video Production, Video Shooting, Visual Identity
- ClientMammut Khodro Co. The Official distributor of Volkswagen in Iran.
- CategoryAdvertising, All, Branding, Social Media Marketing, Video Production
- DateDecember 2017 - March 2018
The first official attendance of Volkswagen here (after Iran's revolution in 1979) finally happened.
Working for a unique brand as Volkswagen was a great challenge for us.
The real challenge of the project
This project was one of the most difficult and significant projects for us over the past few years; Which was just within 10 days. We should follow the guidlines of Volkswagen brand which was carried out in the other motor shows and exhibitions in other parts of the world like Berlin and New York. We made it a success, with the approval of the German center and the supervision of marketing department of the Mamout Khordro in Iran. And we should mention that without Mani Lotfi Zadeh’s leadership the project was not finally done.
Video-Mapping was the main issue which should be done in a branded type.
Memories take us back, Dreams take us forward.
LAVAZZA as the official hospitality sponsor of Volkswagen
And a test drive of Tiguan and Passat for car news reporters.