Company Overview
SYRAF is a designer and manufacturer company who produces light aluminum and steel marine vessels and their equipment. It has a well-equipped shipyard and is the first Iranian manufacturer brand of marine equipment. All of its products and services are under the international standards and certificates.
Relying on its high power of research and development, and by the approach of quality improvement, high-speed manufacturing and presenting competitive prices SYRAF acts more than initial needs have been stated by the customers. In this way and to guaranty our quality more than ever, reaching TQM is one of the most essentials of SYRAF. All these parameters cause this brand has a reliable image in customers’ mind.
Old logo
Project Profile
- TagsAdvertising, Brand Strategy, Branding, Creative Solution, Design, Event, Graphic Design, Illustration, Logo Design, Offline, Online, Photography, Print, Standardization, UI Design, UX, Video Editing, Video Production, Visual Identity, Web Design
- ClientSYRAF shipbuilding & marine equipments
- CategoryAdvertising, All, Branding, Video Production, Web Design
- Date 03.May.2018 / 08.September.2018


DNA
What can the heritage and the history of the factory be useful for branding and the audience? What are the strengths and weaknesses of the brand in the past and the present, and what is the focus of the future? What are the main products and services of the company?
What are our key activities in front of our competitors, and what can our brand look like to be better and more systematic? What is the impact of our rivals in what areas and what excellence can we create? Internal & Client Research Customer and employee imagination research Our brand should properly represent the concept of our business, in order to create a good working environment and good supply for the audience. For this, we must define the values of work and future missions.
we found the core meanings of proposition value, Heritage and History of the company.
Project goals


Courage to compete
What are our key activities in front of our competitors, and what can our brand look like to be better and more systematic? What is the impact of our rivals in what areas and what excellence can we create? Internal & Client Research Customer and employee imagination research Our brand should properly represent the concept of our business, in order to create a good working environment and good supply for the audience. For this, we must define the values of work and future missions.
(Letters, photos, videos, customer communication channels, shared exhibitions, corporate colors, fonts, slogans, etc.)

Pattern Recognition
In the research phase and after recognizing the market pattern included customer needs and company attributes while considering the competitive environment and business strategies the following patterns have generated:


We used these patterns and position the SYRAF’s place vs domestics and DAMEN as a good example of foreign companies.
Positioning: The Battle for your mind

What about brand promise
In addition to SYRAF’s promise, SYRAF has a character and personality that makes it unique. It lets customers, partners, and people know what we stand for, what believes in, how to behave. SYRAF’s Main important fact is ‘’DO Before Show’’.
A brand promise is an extension of a company's positioning.


Logo
SYRAF sign is a symbol that shows a reliable ship that spreading the light of insight from wheelhouse that helps local marine residents to live better. The Mentorship as the icon means the guidance provided by wise, experienced SYRAF who is a knowledge-based brand.
A strong logo has the ability to achieve instant and universal recognition, And to inspire a powerful sense of loyalty and identification among those who choose SYRAF.

Brand Signature
The SYRAF brand signature symbolizes SYRAF’s heritage and experience and embodies the promise of MentorShip.
The icon and logotype together create the brand signature. Because the combination of these two registered trademarks forms the most significant feature of SYRAF product and corporate identity with whom we have a strategic relationship.
The brand signature is a key as aspect of identification in business.

Vertical & horizontal logo architecture


Logo Clear Space

Tagline


SYRAF colors system & meanings












Implementation

Icon set

Action Plans

Web Design


SYRAF Brand Bible


SYRAF product documentary video (Daryabandar-06 Vessel)


SYRAF 20th Anniversary Event
Our team in this project
Hamed Panahi
Art Director | Video Maker
Housein Asadi
Brand Consultant
Tarokh Kazemi
Cameraman | Editor
Hodjat Aghabozorg
Visual Artist
Hooman Moin
Web Designer | Developer
Farbod Rahnama
Copywriter
Pouria Parhami
IT Developer