Company Overview

SYRAF is a designer and manufacturer company who produces light aluminum and steel marine vessels and their equipment. It has a well-equipped shipyard and is the first Iranian manufacturer brand of marine equipment. All of its products and services are under the international standards and certificates.
Relying on its high power of research and development, and by the approach of quality improvement, high-speed manufacturing and presenting competitive prices SYRAF acts more than initial needs have been stated by the customers. In this way and to guaranty our quality more than ever, reaching TQM is one of the most essentials of SYRAF. All these parameters cause this brand has a reliable image in customers’ mind.

Old logo

SYRAF shipbuilding and marine equipment

Bee clear to be seen

DNA

What can the heritage and the history of the factory be useful for branding and the audience? What are the strengths and weaknesses of the brand in the past and the present, and what is the focus of the future? What are the main products and services of the company?
What are our key activities in front of our competitors, and what can our brand look like to be better and more systematic? What is the impact of our rivals in what areas and what excellence can we create? Internal & Client Research Customer and employee imagination research Our brand should properly represent the concept of our business, in order to create a good working environment and good supply for the audience. For this, we must define the values of work and future missions.

we found the core meanings of proposition value, Heritage and History of the company.

Project goals

Being Accessible
It seems important to be found in the touchpoints that the target group of the customers are active in there, like online worlds.
  • Find in Google, Online Website and improving SEO.
Visual Integration
Visual identity includes all of the visible elements of brand. We should face the business seamlessly throughout the brand values.
  • Define a whole-view of objects and graphics.
Brand view
An admired brand increases customer loyalty & attracts new customers also allows the company to enjoy cost-saving customer loyalty & advocacy.
  • Clarifying the brand promise, tasks, development and ...

Courage to compete

What are our key activities in front of our competitors, and what can our brand look like to be better and more systematic? What is the impact of our rivals in what areas and what excellence can we create? Internal & Client Research Customer and employee imagination research Our brand should properly represent the concept of our business, in order to create a good working environment and good supply for the audience. For this, we must define the values of work and future missions.

(Letters, photos, videos, customer communication channels, shared exhibitions, corporate colors, fonts, slogans, etc.)

Pattern Recognition

In the research phase and after recognizing the market pattern included customer needs and company attributes while considering the competitive environment and business strategies the following patterns have generated:

We used these patterns and position the SYRAF’s place vs domestics and DAMEN as a good example of foreign companies.

The basic approach of positioning is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.
Al Ries & Jack Trout

Positioning: The Battle for your mind

What about brand promise

In addition to SYRAF’s promise, SYRAF has a character and personality that makes it unique. It lets customers, partners, and people know what we stand for, what believes in, how to behave. SYRAF’s Main important fact is ‘’DO Before Show’’.

A brand promise is an extension of a company's positioning.

Logo

SYRAF sign is a symbol that shows a reliable ship that spreading the light of insight from wheelhouse that helps local marine residents to live better. The Mentorship as the icon means the guidance provided by wise, experienced SYRAF who is a knowledge-based brand.

A strong logo has the ability to achieve instant and universal recognition, And to inspire a powerful sense of loyalty and identification among those who choose SYRAF.

Brand Signature

The SYRAF brand signature symbolizes SYRAF’s heritage and experience and embodies the promise of MentorShip.
The icon and logotype together create the brand signature. Because the combination of these two registered trademarks forms the most significant feature of SYRAF product and corporate identity with whom we have a strategic relationship.

The brand signature is a key as aspect of identification in business.

Vertical & horizontal logo architecture

Logo Clear Space

Tagline

SYRAF colors system & meanings

Implementation

Icon set

Action Plans

Web Design

SYRAF Brand Bible

SYRAF product documentary video (Daryabandar-06 Vessel)

SYRAF 20th Anniversary Event

Our team in this project

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